USA Cycling, established in 1920, is the official cycling organization recognized by the United States Olympic Committee and is responsible for identifying, training and selecting cyclists to represent the United States in international competitions including the Olympics Games. USA Cycling, doing business as the USCF, NORBA and USPRO, controls nearly two dozen major events each year and issues permits for up to 3,000 more events. The organization issues and manages licenses for over 100,000 racers, officials, coaches, mechanics, clubs and event promoters.

As a National Governing Body of a sport serving a technologically sophisticated constituency, USA Cycling understood the need for a high-end, scalable online presence, with a cohesive user interface that would enable members to manage their licenses, event permits and event results with a minimal time commitment. With this in mind, USA Cycling approached Global Reach Sports to design a new web site and web-based system for managing their business processes including license sales, event permitting, accounting, member communications, event results and rankings, and web site content management.